Microsoft is the mystery buyer of Farecast, the Seattle online travel startup. Farecast is a travel search provider which predicts when there is the most ideal time for travellers to purchase tickets.
John Cook is reporting that Farecast has been acquired by Microsoft for $115 million.
The buyout of Farecast was confirmed on the Farecast Blog:
‘We’re excited [...]

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Web 2.0 offers a number of opportunities for hoteliers in sales and marketing process. It became apparent that the economy is having a significant impact on customers travel plans. Consumers are smarter in every facet of their buying behaviour and marketers need to do a lot to ensure that they meet all customers’ expectations and [...]

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Search Engine Land lists the ten hottest tips for successful paid marketing. The tips are about fine-tuning your search engine marketing, improving the quality and performance of your account – without raising costs. These ten optimization strategies help achieve success with paid advertising campaigns.
Chances are, if you’re reading this you’re either running a cost-per-click (CPC) [...]

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