Entries from May 2008

What Yahoo’s New Minimum Bid Means to You

May 3rd, 2008

Until last week Yahoo! minimum bid for sponsored search keywords was a fixed $0.10. Now Yahoo! has decided to move away from this fixed minimum bid to a variable minimum bid.
Yahoo! Search Marketing has introduced their new pricing structure. Until last week Yahoo! minimum bid for sponsored search keywords was a fixed $0.10. Now [...]

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Tags: Hotel Marketing · Online Advertising

Irish Trips Overseas up 11%

May 2nd, 2008

Overseas Trips by Irish Residents increased by 11% to 547,600 in February 2008 compared to the 494,600 recorded in February 2007, according to Central Statistics Office.
The number of overseas visits to the Ireland increased by just 2% to 547,600 during this period, compared with 460,600 in Feburary 2007.
The growth stemmed from increases in visitor numbers [...]

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Tags: Hotel Marketing

AOL Travel / Zogby Survey Finds More than Half of Americans Have Less Money to Spend This Year on Summer Vacations than in 2007

May 2nd, 2008

Far more consumers say they will restrain their holiday spending this year than last year, according to a survey from AOL Travel and Zogby International. Signs of economic uncertainty among consumers help explain consumers’ increased spending restraint. However increasing use of the internet for holiday shopping is a positive sign for Internet retailers.
Survey Reveals How [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Google Paper: Better Image Search Though VisualRank / Image Rank

May 2nd, 2008

Google say they have developed a image search software intended to “see” the content of images and do for digital images on the Web what the Google’s PageRank software did for searches of Web pages.
On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented VisualRank, an algorithm for blending image-recognition [...]

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Tags: Hotel Marketing · Search Engine Optimisation

AdWords introduces new image ads for mobile web pages

May 2nd, 2008

The Google marketing manager Alexandra Kenin informs that Google AdWords now offers mobile image ads. The ads are the same as typical Google image ads but small enough to fit on a mobile phone’s screen.
The new service is available in the following countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising