Entries from May 2008

Report: 2007 Online ad revenues in the US to Exceed $21 Billion, Reaching Record High

May 23rd, 2008

The latest report by the Interactive Advertising Bureau (IAB) estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter.
Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) [...]

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Tags: Internet Marketing · Online Advertising · Travel Marketing

All inclusive holidays popular in a weak economy

May 23rd, 2008

Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Tools For Engaging in Social Media

May 21st, 2008

Participation in social media can be time consuming. If you want to participate in online communities, monitor what your customers write about you and react quickly. get a list of helpful tools to short cut the process wherever possible.
On the social media your goal as a marketer is to influence and engage users who are [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Creating A Marketable & Profitable Spa By Being On-Trend Rather Than Trendy – By Judith L. Singer

May 20th, 2008

Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media Marketing for Hotels · Travel Marketing

Microsoft has returned to the negotiating table with Yahoo!

May 19th, 2008

Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business.
Microsoft announced on Sunday, the 18th May, that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft would like to discuss an [...]

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Tags: Internet Marketing · Online Advertising