Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

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Learn more how Yahoo and other major search engines customize search results based on geo location.
Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done [...]

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SRI International has released a report on behalf of the Global Spa Summit, describing the growth of the spa industry worldwide.
New York, NY (May 22, 2008) – The global spa economy is estimated to be over $250 billion, according to a major report unveiled this week at the 2008 Global Spa Summit in New York.
The [...]

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Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.
Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK [...]

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Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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The latest report by the Interactive Advertising Bureau (IAB) estimates Internet ad revenue increased by 26% last year compared to 2006, Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter.
Online ad revenues breached the $21-billion mark last year, according to the lastes report by the Interactive Advertising Bureau (IAB) [...]

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Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers [...]

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Participation in social media can be time consuming. If you want to participate in online communities, monitor what your customers write about you and react quickly. get a list of helpful tools to short cut the process wherever possible.
On the social media your goal as a marketer is to influence and engage users who are [...]

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Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

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