Entries from May 2008

Travel Appears To Be Google Next Target

May 30th, 2008

Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

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Tags: Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

How Search Engine Redirect Users To Country-Specific Sites

May 29th, 2008

Learn more how Yahoo and other major search engines customize search results based on geo location.
Yahoo started redirecting to UK version (uk.yahoo.com) when visit yahoo.com on a UK IP address. It could be good news for people who have sites that rank well on the UK version. Google and other major search engines has done [...]

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Tags: Internet Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Report on Global Spa Economy Released

May 28th, 2008

SRI International has released a report on behalf of the Global Spa Summit, describing the growth of the spa industry worldwide.
New York, NY (May 22, 2008) – The global spa economy is estimated to be over $250 billion, according to a major report unveiled this week at the 2008 Global Spa Summit in New York.
The [...]

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Tags: Travel Marketing

Google websites account for over one-third of all UK Internet traffic

May 27th, 2008

Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.
Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK: a custom category consisting of the 100 most visited web properties in the UK [...]

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Tags: Hotel Marketing · Online Advertising · Search Engine Optimisation · Social Media Marketing for Hotels · Travel Marketing

Which terms is preferred by online customers: ‘hotels’ or ‘accommodation’?

May 26th, 2008

Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Travel Marketing