The Internet Advertising Bureau, UK based advertising trade organization, claims that the latest numbers and projections for the UK advertising industry continue to look very strong with an online spend of £2.8bn in 2007 and forecasts that online ad spending will reach £4bn during 2009.  The Internet Advertising Bureau reported last year a growth of the online advertising market by 38%. The spend in the advertising sector is driven by the internet, with the growth 9 times faster than the entire advertising sector.

Internet ad spending beat expectations last year as companies targeted a growing – and increasingly female-heavy – web audience and tapped into the emerging trend of online TV-watching.
UK online advertising trade body, the Internet Advertising Bureau, said spending rose 38%. It predicted more double-digit growth this year as the web shrugs off the economic turmoil hitting other media, to overtake TV advertising revenues by the end of 2009.

In 2007, online revenues rose £797m like-for-like, to reach £2.8bn. The rise represented a slowdown from growth of 41% in 2006 and 66% in 2005 but it outstripped the IAB’s forecasts of 35%. That prediction was already ahead of most other forecasts, said the trade group.
“In a relatively buoyant UK advertising market the internet was the biggest driver of growth – accelerating nine times faster than the entire advertising sector, which experienced 4.3% growth,” the group says in a report out today.

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