Consumers often use review sites, where consumers share their brand experiences in order to help others make more informed purchasing decisions. The importance of other persons like themselves in a purchasing cycle is growing.
The internet is a great source of information about products and companies. Today, more consumers than ever make a search on a [...]

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Next month Google is changing its pay-per-click policy and allowing any online advertiser to bid for trademarked keywords on its British and Irish search sites. The decision has angered a number of the leading online travel brands in the UK that believe that the reverse in the policy will rocket their costs. In order to [...]

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A European Commission advisory body has suggested that search engine providers must delete personal data collected about their users after six months, once they no longer serve the specified and legitimate purpose they were collected for.
A European Commission advisory body has introduced its opinion on the processing of the personal data of internet users [...]

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Yahoo! has reacted trenchantly to Microsoft’s three-week deadline to respond to its 44.6 billon dollar offer or face the threat of a bypass the board and go directly to shareholders.
Responding to a letter from Microsoft, Yahoo! chairman of the board Roy Bostock and chief executive Jerry Yang said they continue to believe the Microsoft’s proposal [...]

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The Internet Advertising Bureau, UK based advertising trade organization, claims that the latest numbers and projections for the UK advertising industry continue to look very strong with an online spend of £2.8bn in 2007 and forecasts that online ad spending will reach £4bn during 2009.  The Internet Advertising Bureau reported last year a growth of [...]

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