William

Adwords blog announced that the slow loading pages will receive higher minimum bids and lower Quality Scores, and visa versa. This means that the advertisers have to pay more if their records show slow page load.

Adwords blog announce last week its Quality Score algorithm will soon incorporate landing page load time or the amount of time it takes for a user to see the landing page after clicking on a CPC ad. The faster the landing page loads, the better the Quality Score. The slow loading pages will receive higher minimum bids and lower Quality Scores, and visa versa. This means that the advertisers have to pay more if their records show slow page load.

According to Google AdWords official blog

‘As part of our continuing efforts to improve the user experience, we will soon incorporate an additional factor into Quality Score: landing page load time. Load time is the amount of time it takes for a user to see the landing page after clicking an ad.

Why are we doing this?

Two reasons: first, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.’

Get the full story at adwords.blogspot.com