Entries from April 2008

Search engines corner hotel research

April 30th, 2008

The British Hotel Guest Survey 2008, researched and produced by BDRC, has been released. This annual survey focuses on the UK domestic hotel market both in the business and leisure sectors.
According to the survey, internet search engines remain the preferred information source for business and leisure travellers and internet bookings continue to rise. Likewise, 36% [...]

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Tags: Hotel Marketing · Internet Marketing · Travel Marketing

Dynamic Packages for Customer Loyalty and Hotel Profits

April 30th, 2008

As the battle for influencing and retaining consumer evolves, what does “loyalty” stand for hoteliers? Online travel agencies continue to innovate and create new services and tools that improve the travel experience. In order to become successful on the online space they understand that adding value to the trip booked through their sites in a [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Prospects bright for online advertising sector

April 30th, 2008

The Internet Advertising Bureau, UK based advertising trade organization, claims that the latest numbers and projections for the UK advertising industry continue to look very strong with an online spend of £2.8bn in 2007 and forecasts that online ad spending will reach £4bn during 2009.
The Internet Advertising Bureau reported last year a growth of the [...]

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Tags: Internet Marketing · Online Advertising

Only 21% of Britons book their breaks using a travel agent: survey

April 29th, 2008

According to a study by Ciao Surveys, travel agents are falling out of fashion. Key findings of the survey show that only 20% of holidaymakers go through a travel agency when booking their holidays. Majority of surveyed prefer to make holiday arrangements and book their holidays on the internet.
Highlighting the current trend of use of [...]

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Tags: Hotel Marketing · Travel Marketing

Advice for Managing Negative Reviews of Hotels or Small Businesses

April 29th, 2008

Hoteliers don’t have any control over the information that is shared abut their hotels on the internet. Many marketers are concerned with potentially negative results in social media channels. Negative reviews can cost hotels thousands of euro in lost bookings and decrease their position in “star” rating on travel review sites like TripAdvisor.com.
If you’re a [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing