Everyone seems to be weighing in on whether or not the infamous “billboard effect” still exists and to what extent. What exactly is the “billboard effect” anyway?

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William

What is Link Building?

July 23rd, 2014

Webster’s Dictionary defines link building as… it doesn’t actually. Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.

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William

Check out this week’s Top 30 UK Hotels on Twitter list. Have a look and see how your hotel has done this week.

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William

This week’s Top 30 Irish Hotels on Facebook list is up! 3 hotels have moved up the list and we have a new entry to our list. Check it to see if your hotel is one of them!

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William

It’s time for our updated #Top30 Irish Hotels on Twitter list. 3 hotels have moved up the list this week! Has your hotel made the list this week?

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William

Source: Hotel News Now. The hospitality business is often about making an impact on customers when they are on-site and experiencing your hotel firsthand. However, as consumers are becoming increasingly reliant on smartphones and tablets, a mobile strategy is quickly becoming an imperative aspect of marketing your property?even if it doesn?t have an immediate impact on revenue. Here?s a look at the real value of mobile marketing for your hotel.

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William

Let’s get personal for a moment. The days of marketing to mass groups are are on their way out. Companies have shifted focus of customer interaction and messaging to the individual customer through personalisation.
NB: This is a viewpoint from Dave O’Flanagan, CEO of Boxever.

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William

Check out this week’s Top 30 UK Hotels on Twitter list. Have a look and see how your hotel has done this week.

[ Read more → ]

 
William

It’s time for this week’s #Top30 Irish Hotels on Twitter list. 1 hotel has moved up the list this week! Is it your hotel?

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William

As revenue management moves from the traditional inventory optimization model and into the world of price optimization, hoteliers need to better understand consumers? willingness to pay, said panelists during the Hospitality Sales and Marketing Association International’s Revenue Optimization Conference.
During a panel titled “Reputation’s influence on pricing,” Kelly McGuire, executive director at hospitality and travel global practice for SAS Institute and member of HSMAI’s Revenue Management Advisory Board, shared the findings of a recent study she co-authored with a professor from Penn State University

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