Brand awareness will be a top priority for marketers over the course of the next year, and their investment plans reflect that. According to eMarketer’s Visitor Survey, 55.9 percent of marketers say they plan to increase their budgets for brand awareness over the next 12 months. It’s a good time to put greater focus on this goal because it’s becoming more important than ever to successful SEO strategies.

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William

Dublin based Net Affinity is delighted to announce their recent award scoop from the 2014 Web Awards.
The Web Awards, which are now in their 18th year is the longest running annual website award competition dedicated to naming the best Websites in 96 industries while setting the standard of excellence for all website development.

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William

Performance advertising technology company Criteo revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.
This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers’ advertising campaigns.

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William

Check out this week’s Top 30 UK Hotels on Twitter list. Have a look and see how your hotel has done this week.

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William

This week’s Top 30 Irish Hotels on Facebook list is up! Check it to see if your hotel is one of them!

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William

It’s time for our updated #Top30 Irish Hotels on Twitter list. Has your hotel made the list this week?

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William

If you want to raise your brand awareness in a short period of time without spending a large amount of money you should consider email marketing.
Email marketing is one of the most powerful marketing tools offering a lot of advantages especially when comparing it to other marketing channels.

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William

A new UK study from Expedia Media Solutions found that during the path to purchase, OTAs are the most visited travel sites, accounting for 28 percent of visits, followed very closely by travel agents at nearly 27 percent. In the U.S., 47 percent of travel site visits were attributed to OTAs.

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William

Check out this week’s Top 30 UK Hotels on Twitter list. Have a look and see how your hotel has done this week.

[ Read more → ]

 
William

This week’s Top 30 Irish Hotels on Facebook list is up! Check it to see if your hotel is one of them!

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