I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]
February 5th, 2010
February 4th, 2010
If you’ve never heard of Facebook, Twitter, Myspace or Youtube, establishing a presence for your hotel on these social networking platforms may seem a little daunting. Yet fear not, you are not alone! Mashable have come up with 5 top tips for when your hotel is starting its social networking life.
I think the most important point to take from the tips is to allocate time specifically for social networking. Things will start off slowly but the viral nature of the social networking world will soon start to pay its dividends. The more time you can afford to allocate to social media, the greater the impact of the presence. That’s not to say that if you spend all day on twitter you’ll gain thousands of followers overnight. There is a balance to be obtained here and this can only be achieved through the tried and tested method of trial and error.
February 4th, 2010
An article I recently read highlighted what I had been suspecting for quite some time. We’ve all sent emails regarding a specific topic only to recieve an automated email containing answers to absolutely nothing that you’ve requested information about. We’ve also pressed numerous buttons on the phone in an attempt to actually talk to someone other than a robot, only to be told to see their website for more information. It’s now emerging that users are turning to the social networking platforms to converse directly with bussinesses online. There are no forms to fill in, no extra buttons to press. Customers can simply find the company they wish to contact and send them a message right there and then.
Here’s hoping that social media platforms are becoming the knights in shining armour for a new era in more personal customer service and support.
February 2nd, 2010
Brian Solis published a very interesting article today about search and the ‘real-time’ web.
In summary, Google recently integrated real-time search into their technology to pull in tweets, blog posts and news content as its being published, dramatically improving the time to crawl down to minutes.
In the eyes of Google, the adaptation of PageRank for Social Media essentially creates a human algorithm of sorts that may eventually serve as a foundation for assessing the authority of an individual in the social Web.
Are we seeing the start of something new, a PeopleRank?
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Hotel Marketing · Search Engine Optimisation · Social Media Marketing for Hotels
January 17th, 2010
I’m a big fan of Brian Solis. His expert thinking and understanding of the social media space is refreshing and always a joy to read. None more so than his interpretation of Marketing Sherpa’s recent report on the social media space where they observe that “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”
January 17th, 2010
At the start of a new year dust off the excesses of the holiday season and put the finishing touches to our plans for the year ahead. As part of this process we read extensively to see what trends are emerging in the hotel industry and ascertain which if any will impact the most on our business.
Daniel Craig’s Top 10 Trends for 2010 are a somewhat irreverant, yet poiniant view on where we see ourselves right now.
